social Media platforms like YouTube have become the most prevalent platforms for content consumption in the modern content creator industry, fueling growth in almost all major markets and beginning to unlock the phenomenal potential within developing territories.
Online Content videos today are watched by people worldwide, even by people who may not necessarily understand the language of which a particular video. This international market segment is set to expand rapidly in the next few years.
The global video industry is growing. The global video market was valued at USD 31.62 billion in 2017 and is anticipated to exhibit a CAGR of 19.10% from 2018 to 2025. Despite the growing demand for video services, the current centralized system of tech giants bombards unmanaged content on users, and centralized system services have essentially choked the more miniature artist that cannot negotiate sponsorship deals with big brands and who rely on direct artist-tofan sales.
On the other, the exact condition is for the other content creation industry. The centralized video platforms take up to 80% of the entire revenue stream, harming many small content creators. While direct artist-to-fan sales were possible in the past, artists today are forced to rely on monopolized video platforms, which pay as little as USD 0.0003 per play. Established influencers that depend on tours and sponsorships can handle this, but the smaller content creator who only has a fan base of a few thousand cannot survive in this industry with such a tiny revenue stream.
$13,8 B Size of the influencer marketing industry
$850 M Amount invested in the industry since the end of 2020
45% The share of profits generated by creators from ads that YouTube retains.
77% Percentage of creators who depend on contracts with brands.